So this is not a journal. But it's not intended for an audience the same way as previous attempts at personal internet expression; here it's more of an "if you build it they will come" ethos. The problem with that is that if someone actually does let me know this is being read then that will change my intentions; the audience is no longer fictional.
That could be good and bad. The pieces would have to be tighter and more comprehensible. I'd have to care how this site looks. But then I'd be proving myself to people through text. Weblogs are all, at some base level, screaming for attention. The moment when I start proving I'm cool by name-checking books, movies, and cds, that's when this becomes untenable. Spreading uninformed opinions and worthless musings is excusable; acting solely to spread knowledge of your good taste in media is an infraction punishable by death.