on cold

I was just reading a novel where people spent a lot of time walking around in extreme cold or swimming in cold water, and it bothered me that this didn't seem to be noted beyond a simple noting of temperature. But then I went walking in the cold and figured out that cold is not bad, it is just cold. This is going to come in very handy for the next six months. I'm wondering if this devaluation of environment applies to lots of other things I automatically apply value judgements to, like honking and b.o.