the producers

Saw a billboard today that made me think of the nyc production = assimilation + repackaging + consumption equation. Something about the overall shape of an idea of life, and how something created without regard for consciousness will have a shape created from within, while something created as a simulcum, self-conscious and centered on image, is like the negative of that, a patched together formwork approximating that object. It's the difference between something being what it is and something being carefully cut and folded to look like something it's not. For instance, cowboy boots are a mountain of information; everything from the materiality to the shape to the surface decoration was created out of a context, without regard to its being. A cowboy boot is the embodiment of its purpose, location, intent, whatever. Shoes are great for this because they are both clothing and tool. But the fashionable re-creation of a cowboy boot, however cleverly done, can never regain this meaningful shape; even if it's the identical it's arbitrary. This arbitrariness is not wrong, but it is null. Null in french tends to signify not an absence of value but something beneath, detrious, filler. I like that.

I was flying today and I looked out the window and all of the cars parked and driving were reflecting into the sky. These glints are not just something I see; they happen to me when my eyes intersect a column of reflected sunlight that the car creates by existing.